If you’re on social media, you constantly see an influx of creators who have built established platforms that people enjoy. Whether you’re looking for tutorials, commentary, or inspiration, there is a content creator for you. Here are 10 of the top Black content creators on social media today.
Naezrah Desir (@naezrahlooks)
Naezrah Desir is a makeup artist and influencer who went viral for her ultra-creative, bright, under-eye makeup look, which many people have recreated. It wasn’t long before Desir caught the eye of Grammy-award-winning singer SZA. Desir has collaborated on several looks with SZA, notably in her “Kill Bill” music video, which has over 100 million views since it dropped in 2023. Desir continues to push the boundaries of creativity with her editorial looks.
Follow her on social media: Instagram, TikTok, X
Alissa Ashley
Alissa Ashley is a 29-year-old beauty turned fitness influencer from Oakland, CA, now in Los Angeles. Ashley gained popularity in the early 2010s alongside her twin sister, Arnell Armon, for her makeup tutorial videos. She has gained a massive following of 2.02 million subscribers on YouTube, one million Instagram followers, and a steady stream of brand deals. Now, she focuses more on documenting her health and fitness journey. Ashley also indulges in portrait photography.
Follow her on social media: Instagram, TikTok, YouTube
Nyma Tang
As the daughter of South Sudanese immigrants, Nyma Tang took to YouTube in 2017 and began a series called The Darkest Shade, in which she reviews the darkest shades available in makeup products. Tang uses her platform to set a new standard for including darker-skinned women in the beauty industry. She was able to make a career out of beauty vlogging, using Instagram to talk about daily life and new products and YouTube for more in-depth topics and reviews.
Follow her on social media: Instagram, YouTube
Jackie Aina
With 3.52 million subscribers, Jackie Aina is a well-known beauty vlogger and influencer who advocates for the visibility and inclusion of darker-skinned people in the beauty world. Through tutorials, reviews, and commentary, she is “changing the standard of beauty, one video at a time,” as her bio reads. Aina has also launched her own beauty products, collaborating with brands like e.l.f. Cosmetics, Sigma Beauty, and Anastasia Beverly Hills.
Follow her on social media: Instagram, TikTok, YouTube
Monet McMichael
Those who watch “Get Ready With Me” (GRWM) videos might’ve seen Monet McMichael on TikTok’s For You Page (FYP) already. This beauty, fashion, and lifestyle creator gained popularity in 2021. McMichael has participated in several brand trips, launched a clothing collection with “Amazon The Drop,” and made her runway debut at Paris Fashion Week while getting her nursing degree. Aside from her TikTok, she puts out longer-style skincare, family, and lifestyle content on her YouTube channel.
Follow her on social media: Instagram, TikTok ,YouTube
Marques Brownlee
Stepping away from beauty and personality influencers, Marques Brownlee is someone whose brand deals with technology. Professionally known as MKBHD and a self-proclaimed “tech head,” Brownlee is a YouTuber who specializes in product reviews and technology content on his various channels, including his podcast, Waveform: The MKBHD Podcast. With humble beginnings, he started doing reviews in high school and has amassed an audience of over 20 million subscribers across all his channels.
Follow him on social media: Instagram, X, YouTube, Website
Drea Okeke
Drea Okeke is a Nigerian-American content creator who gained recognition in 2018 for her comedy, skits, personal stories, and videos highlighting her Nigerian heritage. In 2023, she told Wonderland Magazine, “Infusing humor into my content creates a bridge that connects people from different backgrounds, sparking conversations and promoting cultural appreciation.” Okeke also said TikTok is her preferred platform because she feels more comfortable expressing herself with her community of 6.6 million followers.
Follow her on social media: Instagram, TikTok, X
Wisdom Kaye
Wisdom Kaye is a Nigerian-American model and social media creator known for his fashion-related content, especially on TikTok. In 2020, Kaye went viral on TikTok for his “Vogue Challenge” and a series of outfits inspired by Marvel Cinematic Universe heroes and villains. He was even dubbed “best-dressed guy on TikTok” by Vogue then. Kaye has acquired 10.8 million followers on TikTok and was featured in Forbes 2023 30 under 30 list and Teen Vogue’s 21 under 21 list.
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