In today’s climate, there are many athleisure companies suited to fit your fitness fashion needs. But above all else, representation matters, so here are 8 Black-owned athleisure brands you should check out today.

W by Crystal White

W by Crystal White was launched in 2020 with its tagline being “Everyday Luxury.” White kicked off her brand to provide functional, flattering activewear for curvier women. She offers an array of quality, solid-color basics, and accessories for women who want to get fit and look good during. 

Check out the designs on the brand’s official Instagram or shop for new arrivals on their website. 

Solely Fit by Stefania Okolie

This L.A.-based company was birthed by Stefania Okolie, a South Florida native of Haitian and Nigerian heritage, amid the pandemic. Aside from the company’s website, her activewear can be found in partnered stores like Nordstrom and DICKS Sporting Goods. 

This brand is notable because of its commitment to sustainability, using recycled polyester, environment-friendly fabrics, and local sourcing to create its product. 

JOJA by Josephine Skriver and Jasmine Tookes

JOJA was named by merging the beginning letters of the names of its founders, model duo Josephine Skriver and Jasmine Tookes. What began as an online health and fitness community naturally evolved into an activewear brand five years later after the two friends saw a demand for merchandise. 

Check them out at joja.com or on their Instagram. 

Zoezi Sport by Yvonne Bulimo

After Yvonne Bulimo started her fitness journey, she sought to create a brand that she saw herself reflected in. Being of Kenyan descent and having recently moved back after graduating from Howard University, she chose the name “Zoezi,” meaning “exercise” in Swahili, to represent her creation. As a firm believer that looking good while you exercise motivates you to keep going, she designed her activewear with this in mind.

POWERHANDZ by Darnell and Danyel Surrency Jones

Having used a makeshift weighted glove for some time and realizing there was no product like it on the market to fit his training needs, Darnell Jones created POWERHANDZ with his partner Surrency Jones. 

POWERHANDZ offers a variety of patented training equipment, their first-ever product being a weighted anti-grip basketball glove. Since then, they now offer tech for football, baseball, softball, boxing and MMA, soccer, and general fitness. 

DAMIHOW by Dami Howells

Dami Howells wanted to create a brand that depicts black fitness and helps customers feel confident while working out, which is how  DAMIHOW was born in 2018. The brand offers a decent selection of both men’s and women’s fitness clothing aiming to encourage a healthy lifestyle without sacrificing your right to look amazing while doing so!

Farever Art by Faren Collins

If you are looking for an unconventional brand, Farever Art is very much it. Faren Collins’ watercolor designs offer a refreshing pop of color in her sportswear a genre of clothing that often features solid colors and minimal patterns. 

“All of my paintings are based on the energy of a person, place, or object,” she says on her website. With her unique product, you have the opportunity to be a work of art as you continue in your journey towards health and wellness. 

The Gym Wrap by Nicole Ari Parker

Entrepreneur Nicole Ari Parker knows all about the struggle of sacrificing your hair for the gym and vice versa which is why she invented a fitness sweatband with sweat absorption technology she patented, called EvapoTECH™. 

The EvapoTECH™ sweatband is meant to let heat escape while welcoming cool air in, resulting in dryer hair and suitable for all hair lengths and textures. 

Alongside this, the brand offers hats, leggings, shorts, and alternative sweat gear.